Emmitt Smith

If you think about it, it makes perfect sense. Emmitt Smith, who makes a living on his feet by playing football, dancing, and working in television, was the perfect candidate to become a Good Feet success story. It all came together when Good Feet Customer Service Director Sandra Kessler became a huge fan of Emmitt’s while he was winning hearts all over the world on the dance floor. While watching him dance on TV, she heard Smith frequently complaining about his feet hurting and thought he could benefit from Good Feet arch support products. Good Feet’s corporate team reached out to Smith’s managers, and a short time later, Kessler was visiting Smith at his home in Dallas and custom-fitting him for arch supports. The rest, as they say, is history.

Said Emmitt Smith about his relationship with Good Feet; “I am excited to be building a strong relationship with Good Feet, a company that I have come to rely on for my own foot comfort needs.  While I may have retired from football, I still maintain an active lifestyle that requires me to be on my feet daily. No matter where I go or what shoes I am wearing, Good Feet is always with me and it’s made a difference in my life. Thanks to Good Feet, I’m pain free.”

Emmitt’s not alone. An estimated 87 percent of the population suffers from some sort of foot-related problem. Good Feet arch support products are specifically designed to shift weight off of stressed areas in the foot and help restore comfort, stability and balance. Unlike supports sold off-the-rack through major retailers like drug stores, Good Feet supports are fitted to address all four arches in the foot, not just one. By taking each customer through a personal biomechanical balancing and foot-printing process, arch supports and cushions are custom-fitted to ensure ultimate comfort.

“We chose Emmitt as our spokesperson because we believe him to be a fantastic representation of our company,” said Leigh Woeller, Director of Marketing for Good Feet. “He’s charming, genuine and appealing to almost everyone. One of the judges on the dance show was quoted as saying “women want to dance with him and men want to be him.” His likability factor is amazing.”

“When we first met Emmitt, he was wearing custom orthotics in his athletic shoes,” added Woeller. “Now he wears Good Feet supports in all of his shoes and he swears by them. Emmitt is enjoying his active lifestyle with pain-free feet, and we’ve found ourselves our new pitchman. It turned out to be a match made in heaven.”
Smith, who is represented by Octagon, is Pro Football’s All-Time leading rusher, a three-time Super Bowl Champion and earned both Football and Super Bowl MVP honors during his 15-year career. Many have called him the greatest football player to ever play the game. Recently, Smith made headlines off the sports pages when he dazzled millions of fans with his fancy footwork and was voted to the top spot on the hit TV series Dancing with the Stars. He followed that up with a riveting look at his history on “Who Do You Think You Are.”

In his first year of eligibility, Emmitt was elected to the Pro Football Hall of Fame. Smith will be inducted during the Enshrinement Ceremony on August 7, 2010 in Canton, OH. Learn more about Emmitt at www.emmittsmith.com.