I am not a typical customer, in that I did not have any pain prior to using The Good Feet Store. I have worn custom orthotics for years and it was time to replace them, so I stopped into the Good Feet Store first. They fitted me with an arch support that felt very much like my custom arch supports and off I went. The next few days the pain in my feet were horrible. So I went back in for another fitting, fearing I had made a mistake. They fitted me with another arch support and over the next few weeks the pain was much less, but still not as good as before I started the whole process. I again went in for a third fitting and no one was more surprised than me, but there was absolutely no pain after the third fitting. Not only that, but my feet felt so good after running my usual 4 miles that I started adding miles to my run to see how far I could run without any pain. To my surprise, I was able to run 10 miles at a time with absolutely no pain at all! After about six months my hips started to hurt after I would run, so I went back to the store and asked if it would help to do another fitting. They said that with all the running, I had likely flattened out the arch supports and that is why my hips were beginning to hurt. So they fitted me with an arch support with a slightly harder material and said to come back if that didn't fix the problem. I am very confident that the problem will be fixed. All of that said, I would like to say that I am a 55 year old grandma and never dreamed I would be able to run 10 miles at a time. I am very happy with the results so far. Also, these supports are good for life and so it is actually much cheaper for me than to buy custom supports every few years.